A brand new event promoted through Facebook and Instagram paid advertisements
New for 2019, Supercar Fest is a supercar themed festival held at one of the world’s most historic motoring venues, Shelsley Walsh, located in the stunning Worcestershire countryside.
We promoted this event using a range of strategies to achieve a massive 2250% ROI in just two months of the campaign.
Return on total ad spend in two
2 month return on ad spend
The overall goal for this project was to sell out the event tickets and bring massive awareness of the event and it's future plans.
We set about achieving this goal by using a 3 stage strategy.
The first stage was to grow a cold audience and increase overall reach/awareness of the event. So we did some audience split testing using video thru play campaigns that would allow us to re-target people that watched over a certain amount of the video.
Stage 2 was to start re-targeting the people that had watched the video and also people that had visited the website and not yet made a purchase. This started to bring in a ton of sales instantly.
Stage 3 was to create lookalike audiences of the people that had purchased a ticket or visited certain sections of the website and from there we were able to target them multiple times and made sure they purchased a ticket.
This particular goal ran for just one month and managed to achieve massive success!
The goal was smashed and a plan was set out instantly to make sure the goal was smashed each and every month running up to the event.
8.8x ROAS (Return on ad spend) on overall ad spend.
22.5x or 2250% ROAS on month ad spend.
Over 285K new targeted people reached.
This means that for every £1 spent on advertising, £22.50 was returned. This includes building the audiences and also re targeting!
6 months ago Harry approached me about taking on all the social media advertising for Supercar Fest which I knew was going to be the most important aspect to get right and the success of the event would depend on it. After a few initial discussions I could tell Harry was not just incredibly skilled and knowledgeable but also passionate about what he did. Right from the start he over delivered, put in extra hours and his communication with me and the team was second to none. Thanks to Harry and his team we exceeded our ticket sales revenue target by 130%. They even came to the event which was a 400 mile round trip to capture content for next years campaign. Needless to say I am now a client for life and look forward to working with Tiger Shark on our next upcoming project. Cheers guys 🙏🏻
Bluetonik Event Management
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