A supercar event promoted through Facebook and Instagram paid advertisements
Supercar Sunday presented by Petrolheadonism at The Sharnbrook Hotel. Sunday 8th September with a special guest appearance from Lamborghini test driver - Valentino Balboni
We were asked to help with this event just over 1 week before the day. We managed to achieve an amazing 830% direct ROI.
Direct, average return on ad spend in 1 week
The overall goal for this project was to help sell out the event tickets and bring awareness of the event and it's future.
We set about achieving this goal in just 1 week with a simple 3 stage strategy. Because of the short time frame we had to get all parts going at the same time.
The first stage was to grow a cold audience and increase overall reach/awareness of the event. a large split test of audiences using video thru play campaigns that would allow us to re-target people that watched over a certain amount of the video.
Stage 2 was to start re-targeting the people that had watched the over half of the video and also people that had visited the website and not yet made a purchase. This started to bring in a ton of sales instantly.
Stage 3 was to create lookalike audiences of the people that had purchased a ticket. Since they already had a good amount of tickets sold we were able to create a solid audience.
This particular goal ran for just one week and managed to achieve massive success!
The marketing was positioned well and led to a success.
8.3x ROAS (Return on ad spend) average over the week.
27x or 2700% ROAS on the retargeting.
Over 73K new targeted people reached.
12.6x daily average sales within that week.
This means that for every £1 spent on advertising, £8 was returned on overall. This includes building the audiences and also re targeting!
Retargeting brought over £27 back from £1 spent proving the importance of a strong advertising strategy.
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