Supercar Sunday CS | Tigersharkmarketing

SUPERCAR SUNDAY

A supercar event promoted through Facebook and Instagram paid advertisements

Supercar Sunday presented by Petrolheadonism at The Sharnbrook Hotel. Sunday 8th September with a special guest appearance from Lamborghini test driver - Valentino Balboni 
We were asked to help with this event just over 1 week before the day. We managed to achieve an amazing 830% direct ROI.

8.3X

Direct, average return on ad spend in 1 week

73K+

New people reached

12.6X

Average daily sales
THE GOAL
The overall goal for this project was to help sell out the event tickets and bring awareness of the event and it's future.
THE SOLUTION
We set about achieving this goal in just 1 week with a simple 3 stage strategy. Because of the short time frame we had to get all parts going at the same time.
The first stage was to grow a cold audience and increase overall reach/awareness of the event. a large split test of audiences using video thru play campaigns that would allow us to re-target people that watched over a certain amount of the video.
Stage 2 was to start re-targeting the people that had watched the over half of the video and also people that had visited the website and not yet made a purchase. This started to bring in a ton of sales instantly.
Stage 3 was to create lookalike audiences of the people that had purchased a ticket. Since they already had a good amount of tickets sold we were able to create a solid audience.
SUCCESS
This particular goal ran for just one week and ​managed to achieve massive success!
The marketing was positioned well and led to a success.
  • 8.3x ROAS (Return on ad spend) average over the week.
  • 27x or 2700% ROAS on the retargeting.
  • Over 73K new targeted people reached.
  • 12.6x daily average sales within that week.
This means that for every £1 spent on advertising, £8 was returned on overall. This includes building the audiences and also re targeting!
Retargeting brought over £27 back from £1 spent proving the importance of a strong advertising strategy.
GET IN TOUCH
Find out how we can help your business and handle your online success by booking a discovery call now!
Head over to the contact page.

© 2018 by Tiger Shark Marketing

  • TSM Facebook
  • TSM Twitter
  • TSM Instagram
  • TSM LinkedIn